![]() It pioneered the first-ever mid-cut basketball sneaker, included elephant-print overlays, and immortalized His Airness in the Jumpman logo. Back then, he was known for innovating Nike's Air Max technology. Today, he's known as the architect of modern sneaker design. The Air Jordan 3 became a crucial crossroads for Jordan and Nike.Įnter Tinker Hatfield. Reports surfaced about Mike being unhappy and looking to jump ship to Adidas. After just 18 games in his new design, Jordan suffered a season-ending broken foot. And at the end of the year, the Air Jordan franchise had made $100 million in revenue. The original Jordan 1 hit stores across America in March 1985, priced at $65. Narrator: Mike's success as a rookie made a big impact on Nike's bottom line. I think it's the shoe that catapulted sneakers to where they are today, because it was the first shoe that people saw and wanted more than the average shoe. It was like first sneaker that really shook up sneaker culture. Nike recognized this unique marketing opportunity and footed Mike's bill as he went on to win Rookie of the Year, playing every game in his banned namesake sneaker.Īmir Ismael: It just showed that he was rebellious, and it was something that people gravitated to, and they wanted to wear them too. On October 18, the NBA threw them out of the game. The Air Jordan 1 swapped the standard white upper for a black one, which violated the NBA's uniform policy and resulted in a $5,000 fine per game.Īnnouncer: On September 15, Nike created a revolutionary new basketball shoe. But that wasn't the only unusual decision Nike made while launching the Air Jordan brand. To understand why Jordan Brand can charge more, let's go all the way back to the beginning, before the Jordan 1 was introduced.īefore the 1984-85 season, Nike signed an unproven MJ to a five-year deal worth more than three times the richest contract at that point. Narrator: According to Matt's research, the average price of a basketball sneaker is about $110, while a Jordan's average price is about $145. Matt Powell: The fact that it's made in China where the tariffs are higher, made in the best factories, made with more material (basketball shoes tend to use more material than a running shoe), and then trying to be as close to the original product are all things that have driven prices up there. It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers. These shoes were both sold in limited releases, so why did Jordans become so much more expensive? The Fragment's resale value more than doubles its competition. But today a pair can resell for up to $2,000.Īnd this is the Yeezy Boost 350 V2 Core Black/Red, which retailed at $220 in 2016 and now resells for $900. Narrator: This is the Jordan 1 Retro Fragment. umbrella, check out the Louis Vuitton x Nike Air Force 1 collection by Virgil Abloh.Ĭheck here to see if you got Nike SNKRS Exclusive AccessĪ raffle via will be going live soon.Account icon An icon in the shape of a person's head and shoulders. Elsewhere, logos from all parties involved are embroidered and debossed at the heel.Įnjoy official images of Scott and Fujiwara’s low-top joint-effort ahead, and anticipate a Nike SNKRS launch come August 13th for $150 USD.įor more high-profile collaborations under the NIKE, Inc. High-quality, smooth leather at the bases boast a white makeup that allows the cream lateral swooshes and rich blue hits that take over everything from “NIKE AIR” branding on the tongue label and bottom heel overlay to revel in the spotlight midsoles also indulge in a seemingly-“aged” aesthetic. Unlike its counterpart, the follow-up drop indulges in the model’s inaugural “Black Toe” color-blocking. A taller Air Jordan 1 Retro High OG launched via raffle on July 29th (with reports claiming some bots secured 32,000 entries per person), but it’s lost some favor to the shorter silhouette. Touted as having began as a “fragment of imagination,” the upcoming release is one of two sneakers to hit retail. While many believed this pair to simply be La Flame’s use of the University of Carolina’s colors, the retro has panned out as a three-way collaboration between the Texas-native, Team Jumpman and Hiroshi Fujiwara’s fragment design label. Back in January, Travis Scott was spotted wearing an Air Jordan 1 Low OG with a lateral reverse swoosh.
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